SUSTAINABLE BEAUTY CONSULTANcy AND EXPERTise

What I deliver:

  • Authentic brand voices that reflect your values

  • Impactful products, press materials, and social campaigns

  • Strengthened brand messages with integrity for lasting effects

  • Content that drives real change in sustainability

  • Informed strategies to tackle complex sustainability challenges

  • Identification and capitalisation on emerging trends in eco-conscious beauty

CREAtive direction

What I deliver:

  • Talent booking: I secure top-tier talent directly with agents and publicists

  • Sponsorship management: I partner with luxury brands like Chanel, Dior, Louis Vuitton, Givenchy, and Armani to secure funding

  • Shoot production and direction: I oversee all shoot aspects, guaranteeing creativity and precision

  • Team selection and briefing: I handpick teams and align themes with celebrities' personas and editorial needs

  • Budget management: I deliver high-impact results within tight editorial budgets

journalism AND copywriting

What I deliver:

  • A health and beauty journalist for 25 years

  • I've honed my digital journalism skills over 6 years, excelling in SEO and content strategy to boost brand visibility and engagement

  • As a circular beauty advocate, I research and consult experts to create responsible content

  • I produce documentaries on sustainable beauty, offering insights and solutions

  • I craft videos that simplify complex topics and captivate viewers, engaging eco-conscious audiences with truthful storytelling

  • My skills in content strategy, SEO, and storytelling help brands connect with consumers, refining strategies and implementing targeted SEO tactics

BRANDED CONTENT CREATION AND STRATEGY

What I deliver:

  • Transform brand stories into engaging digital experiences by blending creativity with commerce

  • Over 20 years of media expertise, delivering more than just influencer partnerships

  • Provide strategic storytelling, industry insights, and SEO expertise that resonate with today's digital audience

  • Endorse brands that my followers trust as genuine

  • Amplify your message for product launches, vision expansion, or deeper consumer connections

  • Create narratives for social content to national campaigns that capture attention and build lasting trust

    INSTAGRAM: 31K

PUBLIC SPEAKING AND THOUGHT LEADERSHIP

What I deliver:

  • Keynote speeches at global events, including Cog X and NOPEX

  • Serve as a respected authority, judging BBC's Glow Up

  • Address educational institutions such as the Academy of Freelance Makeup Artists and the Vogue College of Fashion

  • Focus on topics like digital publishing, sustainability, the future of beauty, creative education, and healthy living

  • Regularly judge the Soil Association BOOM awards and the Positive Luxury Sustainability Awards